Don’t Give It a Secondary Thought: Establishing secondary meaning

Demonstrating secondary meaning is necessary for establishing acquired distinctiveness and can sometimes be required for filing preliminary injunctions. Gathering all the required evidence from in-house teams, marketers, and others can be chaotic and overwhelming. In this workshop, Phelps and Dunbar attorney Andrew Coffman will teach participants how to set up a system to collect evidence of secondary meaning at every step of the branding and registration process and organize it to save time and hassle. By building a process, you can provide value to your clients and help them use their marketing to strengthen their marks’ secondary meaning. In this workshop, participants will learn:

  • What evidence courts consider
  • Where to find (and how to create) that evidence
  • How to preemptively organize evidence for when it’s needed