Right, Not Just Written: Effectively communicating with clients

We’ve all heard that often it’s not what you say but how you say it. When everything turns out how your client expected, good communication is the icing on the cake. When it doesn’t, clear communication can make the difference between satisfied clients who will recommend you to their friends and disgruntled clients who will complain about you every chance they get. In this workshop, Perkins Coie senior trademark paralegal Emily Quackenbush will guide you through principles of effective client communication to help you set clear expectations and keep clients informed. Participants will leave with email templates to help with:

  • Introducing themselves to clients and outlining of scopes of work
  • Explaining how to maintain a healthy trademark portfolio
  • Discussing hiccups and unpleasant legal outcomes and how to potentially avoid them