Mind Your Business: Successful marketing activities for IP attorneys

It’s not easy to build a reliable pipeline of business, bring in clients, and increase revenue. All too often attorneys are uncertain whether the activities they partake in are the best use of their time and resources. In this roundtable discussion, IP business development coach Phil Cox will lead participants in a discussion about their marketing and business development strategies. Participants will learn from one other which marketing activities have helped them stand out, find the most promising leads, and connect with their ideal prospects. In particular, participants will discuss:

  • How to approach marketing and business development
  • Which activities to engage in to help nurture relationships
  • How to establish and maintain an online presence
  • When, where, and how to set up a business pipeline
  • How to encourage and benefit from online reviews and firm rankings