Grin and Bear It: Delivering bad news to clients

Clients often come to us for predictable and clear answers, but as you know: trademark law is often anything but. In this roundtable discussion, trademark attorney Janet V. Hallahan of Practus will lead participants in a roundtable discussion about how to answer difficult questions. By sharing the types of challenging questions they have faced, how they have answered them, and what tools they need to help their clients chart their way, participants will arrive at a better understanding of how to be comfortable having difficult conversations with clients. In particular, participants can expect to discuss:

  • Providing guidance for selecting a strong mark
  • Prioritizing mark registrations when funds are limited
  • Explaining use and commerce requirements to clients
  • Pitching monitoring and other upsell services
  • Delivering both expected and surprise bad news to clients