Good Practice: Building a trademark practice for social good

Our law firms can create an amazing future for our team members, our clients, and our communities, but this requires making the hard decisions to place our values at the core of everything we do. As trademark practitioners, we can help shape the way our clients project into the world, and influence them towards a greater commitment to the social good. In this roundtable discussion, James Creedon will guide participants through a dive into best firm practices for building a values-based culture internally and for partnering with clients to expand our values into the wider world. Participants in this important dialogue will discuss:

• Approaches to developing core values for our firms
• Methods to bake those values into the heart of our daily activities as trademark practitioners
• Tensions that arise as we try to put those values to work in the world in shaping client brands
• Creative ways to partner with our clients and our communities to expand our work for the social good