Ceasin’ Assist: Crafting effective cease and desist letters

Protecting brands from infringers requires action, but it can be difficult to write a desist letter that is so powerful that the only response is for the infringer to stop. In this workshop, Gearhart Law partner David Postolski will guide participants through what to include in a cease and desist letter. He’ll then help them craft cease and desist templates and checklists specific to their clientele and address how to follow up after the letter. Workshop participants will learn:

  • How to evaluate the need for a cease and desist letter
  • Which details to include in the letter
  • How to determine the appropriate tone, length, and style
  • What to do after the letter is sent to the alleged infringer