Richard Lehv is Senior Litigation Counsel in the litigation department at Fross Zelnick Lehrman & Zissu, where he handles trial and appellate litigation involving trademark, copyright, and trade dress infringement, comparative advertising, false advertising, and licensing disputes. In addition to federal court cases, he regularly handles trademark opposition and cancellation proceedings in the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. Richard has significant experience using consumer surveys in litigation as evidence of advertising messages, likelihood of confusion, and “secondary meaning.” He has also served as a mediator and arbitrator in federal court cases. He is a graduate of Union College and Columbia Law School. In addition to his work at the firm, he is a Lecturer in Law at Columbia Law School, where he has taught Trademark Law and a seminar in Trademark and Copyright Litigation.