Kara Fielder Zioba

Global IP Manager at The Hershey Company

Kara Fielder Zioba is the Global IP Manager at The Hershey Company. With 20+ years of experience in the legal field, Kara has extensive experience in the areas of trademark prosecution and enforcement. At Hershey, in addition to managing the company’s large global trademark portfolio, she also handles U.S. and international trademark enforcement and disputes, U.S. and international trademark clearance, and manages Hershey’s IP paralegals, docketing team, outside counsel, and vendors. Kara also serves as a key business partner to Hershey’s commercial, regulatory, design, and innovation teams. Prior to her current position, Kara was a trademark prosecution and IP litigation paralegal at an international law firm. At Hershey, Kara serves on the leadership board of the GenH Business Resource Group, which focuses on professional development, networking, community service and technology to connect and grow a multi-generational workforce. She is also actively involved with the International Trademark Association (INTA), currently serving as the Vice Chair of INTA’s Trademark Administrators Committee. Kara is also an Advisory Board member of Corsearch.