Trade Dress for Success: Strategies for securing trade dress protection

From the shape of the Coca Cola bottle to the red color of a Christian Louboutin shoe sole, companies use utilize enforcement measures and registrations to protect product design, product packaging, and other trade dress. Applications to register trade dress can be challenging to prosecute. In this presentation, Saunders & Silverstein LLP attorney Jamie Sternberg will discuss what qualifies as trade dress and provide tips for successful trade dress registration and enforcement. Specifically, she’ll discuss:

  • The types of trade dress eligible for registration
  • Inherent distinctiveness, acquired distinctiveness, and functionality as they relate to trade dress
  • Strategies for successfully registering trade dress
  • Trade dress registrations from lesser-known brands
  • Enforcement of trade dress

Speakers